We'll Take Good Care of You

....Fly the Flag, Fly the Flag


I found myself humming the tune to that famous 1970s ad for British Airways when I heard this morning about the campaign to raise sufficient money to purchase new giant flags for the Valley next season.

Charlton fans have a proud history of being proactive in this regard, and arguably one of Charlton's two finest US-based bloggers is pleased to have made an early donation and hopefully plenty follow. The atmosphere at the Valley has undoubtedly been flat in the past couple of seasons (not helped to be fair by some of the garbage served up on a regular basis), so anything that may help to address the problem ought to be welcomed. A new central midfielder would help too.

It would be nice to think the club might match any donations made by fans, and I'm sure they will step in to fund any shortfall in the very least. An improved atmosphere could potentially be more beneficial for the club that any number of half-baked ideas which the Board has ploughed funds into (deals with the New Zealand Knights?).

Time will tell whether some of the club's investments will pay off, but it sometimes needs to be remembered that the football club is ultimately about the first team because without a successful first team, all the other plans go out of the window. If a better atmosphere helps the first team to acquire a couple of extra points next season, let's face it, it could be the difference between relegation and staying up.